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Punters who enjoy sports betting as well as online casino gambling might not have heard of OpenBet before, but the likelihood is that they depend on this software company to enjoy much of their online betting practices. That is because this software developer is the driving technological force behind some huge internationally recognised industry names like SkyBet, William Hill and Paddy Power, as well as many other leading operators.
After two decades in the trade, the London based company can lay claim to powering a massive share of the world's online bets. In fact, the company claims that it took more than one billion sportsbook wagers in 2014. But Openbet isn't just interested in the sports side of things as it also works with a variety of software company partners to develop and distribute online slot machines to their estimable casino clients. This enables them to distribute the Openbet slots and the other Openbet casino games, as well as slots from third party operators to all their clients.
Pioneering the Way for Online Betting
OpenBet entered the software development market in 1996, just at the right time to catch the big boom in online betting during the late 1990s and early 2000s. That is perhaps why the company has managed to secure such high profile customers like William Hill, Betfred, Ladbrokes and Coral – all of which are UK based betting brands with illustrious histories as high street betting shops. So, as the story goes, these betting businesses needed a software platform to help them move into the online marketplace, and OpenBet were perfectly poised to provide what they needed.
The company is headquartered in the UK, London to be precise, which would explain why it has such an affinity with British based business. However, the company has expanded over its two decades of activity to open offices in North America, Australia and Singapore, allowing them to tap into regulated gambling markets across the globe to provide players and casino operators with a trustworthy and innovative software platform.
OpenBet Slot Machine Reviews (No Free Games)
Licensed to Gamble
As you would expect from an outfit of this calibre, OpenBet software is fully suited and booted with regards to licensing. In fact, it has two licenses to create and distribute gambling oriented software – one from the UK Gambling Commission to protect its massive British based player base and another from the Alderney Gambling Control Commission, a non political regulatory body which takes care of players based outside of the British Isles.
Not only is this software developer respectable in the eyes of the law, but it has also been recognised as one of the key players in the global gambling industry by the Remote Gambling Association. The RGA isn't a legal authorisation as such, but more of a highly coveted members club for the biggest and best in the business – kind of like the Ivy League of the gambling world. This association includes names such as 888.com, Microgaming, Playtech and IGT and it promotes fair play, integrity and responsibility, encouraging such big industry names to lead by example in these important matters.
Omni-Channel Player Experience
So what is the secret to OpenBet's success? Well, it's quite simple really, because the software company aims to do nothing more than provide a dynamic and trustworthy service. Although instead of just achieving that goal in one aspect of the gambling sphere, the company has tailored its service to cater for a variety of different betting outlets be it sports betting, online casinos, in-venue betting and mobile gambling.
The keystone of this business model is what the company call an “omni-channel gaming solution”. Sounds a bit like technological jargon, but the idea is a simple one: to make it possible for players to access a variety of different betting channels with one streamlined player account. This includes a special “Unify” card which allows punters to use their online betting funds to play on land-based game machines in betting shops as well as live sports betting for in-venue players.
What's the point? Ok, it may seem a bit over the top to try and combine every aspect of a player’s betting activities into one seamless account, but it does have its benefits for both bettors and betting businesses. For instance, it provides players with the convenience of managing their gaming activity from one single betting balance and as far as operators are concerned, they can effectively track individual player's activity to deliver a tailor made service according to their unique betting interests.
The Games Themselves
As well as providing unique and innovative solutions to enhance player experience, OpenBet still puts plenty of effort into making sure that punters can experience a good variety of slot machines and other games. In fact, the company has designed and developed a number of interesting gambling games in house for its casino clients, many of which have a unique British Charm about them. For example, one of the best Openbet slot machines is Sherlock's Reel Mystery, a 5-reel video slot which puts a novelty cartoon spin on Conan Doyle's iconic sleuth. Or perhaps players would prefer a Day At The Races, another 5-reel slot machine set at the Royal Ascot horse racing venue. If you're not one for the stuffiness of high society then there is some social justice to be served in Robin Hood, as well as some money to win.
With a Little Help from their Friends
OpenBet works with more than 200 partners to help move slots and casino games from the drawing board to player's computer screens and mobile devices. The company is partnered with some very big names such as IGT, who they worked with to create the Vegas Nights 5-reel slot machine and a mini version of the classic IGT title, Cleopatra. Other big software partners include the likes of NextGen who boast many relatively well known slot machines like Merlin's Millions, 300 Shields and Mad Mad Monkey. Other notable partners include Aristocrat, Ash Gaming, Genesis Gaming, and Big Time Gaming.
Some of the most interesting partnership deals have resulted in a selection of branded slot machines such as Casper's Mystery Mirror, Bejeweled 2 Slots and the Worms slot – based on the classic computer game. There are also a number of branded games which are based on popular UK television shows from the past and present like Play Your Cards Right, Deal or No Deal, The X-Factor and Hole in the Wall.
Full Casino Experience
Of course, OpenBet aims to provide the full gaming experience for virtual casino bettors, which is why it offers a full spread of classic casino games and more. The software platform offers an extensive range of roulette games with titles like Finest Roulette by Big Time Gaming and Roulette Professional from their own in-house development team. There's also Blackjack, Caribbean Stud Poker and video pokers like Jokers Wild. The company also creates and delivers a catalogue of reactor games such as Chain Reactors 100, Chain Reactors All Sports and Pyramid – all of which award wins for combinations of matched symbols in adjacent grid positions as opposed to linking them on paylines.
One of the Best in the Business
It goes without saying that OpenBet is one of the most impressive software providers in the industry. Indeed, many players might not have heard of them before because they work more behind the scenes to supply a full software platform which allow betting businesses to host everything from sportsbooks to novelty gambling games. However, when you consider that this company work with the likes of William Hill, Paddy Power, Ladbrokes and more, it is easy to understand how Openbet has claimed a huge chunk of the online gambling industry. In fact, we have them to thank for making a whole load of bets possible over the past 20 years.